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UK
Hotel Reviews, UK Hotel Ratings: |
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Hotel reviews
are also known as Traveler Generated
Content (TGC). In this section we look
at effective strategies of dealing with
negative TGC or reviews. Most UK hotel
properties receive negative reviews
from demanding guests or sometimes by
your competitors posing as guests.
Your negative reviews on Google, Yahoo
and other travel portals
has a negative impact on the new guests.
When your potential new guests start
searching for booking hotel
in your area, she will first come across
the negative reviews given
by other guests or may be your competitors.
We assist you in honest and responsible
Hotel
Internet Marketing in UAE.
We train you to neutralize the negative
reviews from unknown people about your
property.
We provide information and support to
empower your happy guests to post authentic
positive reviews on Google, Yahoo and
all other travel portals.
What can you do? |
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Monitor,
Download & Save |
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Monitor reviews on
all major travel portals about your
property. Download and save all reviews
every month. |
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Defend your
reputation |
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If you notice negative review
about your property, immediately
post management response. |
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If the review
is biased take steps to remove
it from Internet. |
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Get
Positive Reviews |
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Give
information to your happy guests about
travel review websites. Request them
to share their happy experience. |
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Establish
Friendship |
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You
should try to establish direct, personal
relationships with relevant blog authors
in an attempt to have your properties
discussed in a favorable light (e.g.
invite popular foodie bloggers to
your restaurant’s grand opening). |
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Monitor your
competition |
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Reviews can serve as a multi-dimensional
snapshot of a competitors’
offering. |
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It can help you
understand what improvements need
to be made at your property as
well as other changes that may
help improve guest satisfaction.
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Most travel
review sites allow reviewers the
opportunity to individually rank
key concepts, such as Value, Room
Comfort, Service, Cleanliness,
and many others. |
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By analyzing
your property’s score in
these specific areas against a
competitor’s, you’ll
be better able to identify your
property’s strengths and
weaknesses in comparison to your
competition. |
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Uncover the
pattern |
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By
consistently analyzing TGC and
comparing it to historical TGC
data, you can uncover patterns
and common themes concerning
your hotels. These insights
can be used to make important
operational changes and uncover
new marketing opportunities. |
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Create Review
Section On Your Website |
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It
will be a good idea to create
a review and rating section
on your own website. This will
give you greater control in
maintaining your reputation. |
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Improve your
hotel operations |
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From
an operations standpoint, TGC
can uncover everything from
an unfriendly front desk staff
to a leaky air conditioner that
a guest never reported during
their stay. Reviews can an amazing
source of feedback.By heeding
the complaints and suggestions
found in these reviews, and
fixing the source of the problem
at the property, you can improve
your property’s ranking
on these sites as well as its
overall reputation online and
offline. |
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Understand
Your Strengths |
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From
a marketer’s perspective,
TGC can be seen as a free, qualitative
study or survey about one’s
property -- extremely valuable
information that is usually
very difficult and costly to
obtain. |
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By analyzing
this TGC data, questions may arise
concerning your current marketing
efforts. Do your marketing and
advertising plans stress the strengths
of your hotel that consumers really
care about? Do you know what amenities
your competitor lacks, and are
you promoting your comparative
strengths? |
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Hotel review
analysis is not just about finding
problems and addressing them;
it is also about uncovering strengths
and maximizing them. A competing
property might be getting slammed
with negative reviews concerning
its lackluster continental breakfast,
while your hot buffet wins repeated
rave reviews. This amenity advantage
should be exploited in marketing
communications. In another scenario,
a repeat customer might mention
that their family visits your
hotel every year for a family
reunion. A savvy hotelier can
take advantage of this remark
by contacting the visitor directly
with a personalized package to
reward their loyalty. |
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Search Engine Marketing
In Dubai, UAE Website Promotion, Website Promotion Dubai UAE,Search
Engine Optimization Service Dubai -UAE, online Internet Marketing
and SEO Services in Dubai UAE, Middle - East |
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